it's more contagious now. Look at all the steep increases in the northern Hemisphere !
http://magictour.free.fr/e-1017.GIF
It seems to be the colder weather or reduced UV
An article recently discussed the dispersion events and the "super-spreaders" being the epidemic driver. Regarding the majority of individual infections as limited ongoing transmission.
Supposing the virus genetics and not the host animal genetics is responsible for creating a "superspreader" - maybe the virus genetics have become more capable via circulation and adaptation. Moreover, maybe it takes the same amount of time for ALL novel respiratory virus introductions to adapt and spawn more superspreader capable hosts - hence the Spring and Autumn waves common in novel influenza and influenza shift or drift events.
Would be interesting to compare (and maybe they have) a genetic sample from a superspreader versus a limited transmission event versus a current European strain.