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  • Clickbait titles

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    Showing results for clickbait title meaning

    AI Overview

    A clickbait title is a sensationalized or misleading headline that's designed to attract clicks to a piece of content. Clickbait titles often use exaggerated claims, ambiguity, or provocative images to entice readers. They may also leave out key information or use emotional appeal to create a sense of urgency or excitement.

    Here are some common clickbait techniques:

    Sensational language: Using strong emotional terms like "shocking," "amazing," and "heartbreaking"
    Exaggerated claims: Making claims that are not true or are exaggerated
    Ambiguity: Leaving out key information or using unclear language
    Provocative images: Using eye-catching images, infographics, or video thumbnails
    Emotional appeal: Appealing to people's emotions to compel them to take action
    Listicles: Using numbered lists to create curiosity
    Trending topics: Using trending or breaking news topics to create a sense of urgency
    Pop culture references: Using references to pop culture or food

    Clickbait is often used to make money through advertisements. It's become increasingly common in online media, where publishers are competing for readers' attention.
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    How Does Clickbait Work?

    We've all been hooked by clickbait. How does it work, and what can we do?

    Posted September 6, 2019 | Reviewed by Ekua Hagan
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    How Does Clickbait Hook Us?

    There isn't just one simple answer to this question, but let's cover one of the reasons we can't seem to resist clickbait. We humans are drawn to seek out information in our world because it has survival value. We forage for information much in the way our ancestors foraged for food. This is "hardwired" into us. Clickbait is the promise that unbelievable, provocative, or shocking information will be revealed if we just click that link.
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    Clickbait works, in part, because the promise of compelling information activates a particular dopamine pathway. Dopamine is released and creates that itch that can only be scratched by obtaining the promised information. Biting the hook (i.e., obtaining the information) doesn't truly give us great pleasure. What it gives us is a relief from that "itch" from not clicking the link. In this way, it can be considered a kind of negative reinforcement.
    ...
    We all fall prey to clickbait at times. How does it lure us in, and what can we do to resist it?


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    The Shocking Truth About Clickbait

    A primer on the psychology of clickbait.

    Updated June 26, 2024 | Reviewed by Davia Sills
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    A basic formula
    ...
    Behavior = Person + Stimulus + Situation

    Person...
    When it comes to susceptibility to clickbait, we can think of traits in three dimensions: cognitive, emotional, and experiential.

    In the cognitive realm, your curiosity is the most important disposition.
    ...
    Stimulus

    What about the stimulus itself? In the case of news items, the clickbait you encounter usually includes three main elements: headline, image, and source. The actual bait tends to be the headline.
    ...
    Researchers found other interesting patterns in clickbait headlines. For example, the demonstrative pronoun “this” is much more frequently contained in clickbait than others (e.g., “those” or “these”). Similarly, headlines are most likely to speak to the reader directly (“you”). They also tend to make unusual comparisons by using words like “weird,” “incredible,” or “mind-blowing.”
    ...
    Situation

    The person + stimulus part of our behavioral equation shows that it takes two to tango. But there are also situational factors that are of particular interest to behavioral scientists, such as your state of mind or mood. When you are distracted, preoccupied, or under time pressure, your capacity to reflect and deliberate is limited, and you are more likely to be influenced by subtle cues or act on impulse.
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