CDC Conference Call: Crisis & Emergency Risk Communication by Barbara Reynolds

[Mellie]

Just having time to share this...

Excellent 1 hr conference call (from 05/02/06) on communication in response to H5N1, but really good info for all kinds of risk communication.

Anyone giving a presentation should keep the audience in mind and keep it as simple as necessary for that audience.

Barbara Reynolds answers questions like

• what do people want to know when confronted with life-threatening risk?
• what do they feel inside?
• what are the communication failures that those in charge might make?
• what can they/you do to boost communication success?
• what's the cost to individuals at risk? to communities?
• how is communicating to individuals under stress is different than other communication?
• how do you/we communicate about risk in an emergency? given that all risks are not accepted equally (nice info here and it indicates the degree to which pandemic will be the extreme stressor)
• how we build trust
• 
  She sums it up with To be effective, public messages in a crisis must be

• Simple
• Timely
• Accurate
• Relevant
• Credible
• Consistent

After hearing the conference call, I found this page that has a phone number for whomever wants to listen (I'd be curious to know if that included the Q&A portion at the end that those involved in the conference heard):

http://www.bt.cdc.gov/coca/callinfo.asp
Dial-in #: 800-369-1619
Passcode: Risk Communication

**Download the powerpoint slide show**:
http://www.bt.cdc.gov/coca/ppt/crisi...ion_050206.ppt

I did not have that ppt available while listening, and the slides help.

Barbara Reynolds is an excellent speaker.

[Shannon Bennett]

Re: CDC Conference Call: Crisis & Emergency Risk Communication by Barbara Reynolds

Mellie, how do you tune into this progrom or a copy of theis program?

[sharon sanders]

Re: CDC Conference Call: Crisis & Emergency Risk Communication by Barbara Reynolds

Mellie- Thank you for that fabulous post!! The last slide is applicable to us, here, as a news/information forum.

[Shannon Bennett]

Re: CDC Conference Call: Crisis & Emergency Risk Communication by Barbara Reynolds

Florida, how did you get the program? I can see the last two given by the CDC, and am currently listening to the quarantine presentation. But, I cannot figure out how to retrieve the current one.

Nevermind, I figured it out.