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China - Mooncakes are not selling this year ahead of Mid-Autumn festival 2023

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  • China - Mooncakes are not selling this year ahead of Mid-Autumn festival 2023

    Mooncakes are a traditional food.


    Mooncake sales before the Mid-Autumn Festival are sluggish, indicating that the economic winter is coming?
    Huihui talks about finance2023-09-29 07:22Jiangxi




    The Mid-Autumn Festival is approaching, which should be the most lively time of the year, but in fact, this year's Mid-Autumn Festival is not as lively as imagined.


    During the Mid-Autumn Festival, many people buy mooncakes, which are a major feature of China. During the Mid-Autumn Festival, many people choose to give mooncakes as gifts, but you must know that not many people buy pastries like mooncakes themselves in normal times. Most of them are distributed by units, or given to relatives and friends, or to customers. But now, mooncake sales have seen an unprecedented downturn. Not only traditional mooncakes, but also the famous high-end mooncakes have difficulty attracting consumers.


    what does that mean?
    First, the unit no longer provides benefits to employees!
    Many organizations are desperately cutting employee welfare expenditures. Why? Because revenue is poor, there is no profit.
    Second, consumers are no longer willing to give gifts!
    Most consumers are no longer willing to give expensive gifts. The reason? Many people are feeling difficult and stressed.
    This is why mooncakes can be called "the barometer of the world economy."
    Of course, it’s not just mooncakes, but also hairy crabs!


    This is one of the most popular foods during the Mid-Autumn Festival. Some time ago, someone said that the price of hairy crabs this year has dropped a lot compared to the same period last year. This incident attracted a lot of attention.
    Why are hairy crab prices falling?
    This is similar to sending mooncakes!
    Nowadays, fewer and fewer people give gifts. Not many people would buy specialties like hairy crabs by themselves. So market demand dropped.
    All in all, in an era of economic prosperity, people have high requirements for gifts. Plus a stable and superior working environment and income level. Therefore, the sales of mooncakes are also very good. In the economic downturn, the demand for gifts has decreased and unit benefits have shrunk. This is also the main reason for the decline in mooncake sales.
    This sounds ridiculous, but it's true.


    You can ask yourself and see how the sales are this year.
    This is so disappointing! Currently, mooncake sales are sluggish due to consumers' uncertainty about the future.
    And mooncakes are just a small part of it.
    At present, the market demand for various products has declined, especially some special products, such as moon cakes and hairy crabs.
    At present, the international and domestic situation is complicated.
    People generally have doubts and worries about the future economic trend. These doubts and worries make people more cautious when consuming. This in turn leads to a decline in corporate profits. These are reflected in the mooncakes.
    In any case, the current decline in mooncake sales and the price reduction of hairy crabs are telling people that the current world is not all smooth sailing.
    The downward pressure on the economy is increasing. I hope you can take countermeasures as soon as possible.
    How to arrange it?
    Be prepared to increase revenue, reduce expenditure, and endure hardships!
    There are really too many of these things. If you turn a blind eye any longer, you will be a fool.
    But that doesn’t mean we’re going to be plunged into darkness. We must take the initiative to face it and seek new development opportunities. In the face of challenges, we must persist in being proactive and have the courage to explore. It is the only way to overcome difficulties and achieve sustainable development.
    All in all, judging from the current situation. Although the current mooncake sales performance is not ideal. But don't let this discourage you. It's about facing it proactively and finding a way out.
    We can only take the initiative to innovate and accelerate transformation. Only then can we cope with the "cold winter" and achieve "sustainable development."
    Let us work together to make our own contribution to promoting the development of our country's economy!


    ​source: zhttps://mbd.baidu.com/newspage/data/landingsuper?context=%7B%22nid%22%3A%22news_102783 46945497822295%22%7D&n_type=1&p_from=4


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    Recipe for mooncakes


    Traditional Chinese mooncake with lotus paste and salted egg yolk.

    snip

    Filling
    • 10 salted egg yolk
    • 220g store-bought lotus paste (See note)
    • Egg wash to brush the mooncake

    snip
    1. Bake it at the middle rack, 175°C/350°F top and bottom temperature for five minutes or until the surface starts to firm up.
    2. Remove the mooncake from the oven and brush the surface of the mooncake with egg wash.
    3. Bake for another ten minutes or until golden brown.

    snip

    The actual amount of lotus paste depends on the weight of the salted egg yolk. The total weight of the filling (yolk + lotus paste) is 35g for each mooncake.

    source: https://tasteasianfood.com/mooncake-recipe/


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    Mooncakes that cannot be sold, the current environment is really not optimistic
    financial dinosaur2023-09-28 21:36Liaoning


    ​snip



    Especially the purchasing power for a specific product like mooncakes!


    In other words, it is precisely because of the slow sales of festival-specific products such as mooncakes that it highlights the pessimism of the current situation. The situation may be far more severe than we imagined.


    more.... zhttps://baijiahao.baidu.com/s?id=1778288635385338975&wfr=spider&for=pc
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