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I hope I posted this in the right spot.
http://www.thestar.com/news/canada/article/698415
Tories spend 5 times more on ads than H1N1 prevention.
Bruce Cheadle
THE CANADIAN PRESS
OTTAWA?The Conservative government is spending more than five times as many taxpayer dollars on promoting its economic plan as it is on raising public awareness about the flu pandemic........
The TV spots are just the latest $4-million salvo in a $34-million media blitz trumpeting the Conservative's recession-fighting budget.
Meanwhile, public health officials are fretting over an onrushing fall flu season, the spread of the H1N1 virus and widespread public apathy about the need for vaccination.
Government officials didn't respond to a specific query from The Canadian Press last week on whether television ads were in the works to combat swine flu.
But a government spokesman said Sunday evening that television ads are to be launched Monday across the country to raise public awareness about H1N1.
e official said the government has planned for some time to launch the ad campaign.
The Public Health Agency of Canada says it has a total marketing budget of $6.5 million to inform Canadians about the H1N1 virus and how to avoid infection.
Some $4.5 million of that was spent on ads in newspapers, public transit ads and on the web that ran from April to August.
The health agency has committed another $2 million to radio spots that began airing last week, just as new swine flu outbreaks were being reported....
http://www.thestar.com/news/canada/article/698415
Tories spend 5 times more on ads than H1N1 prevention.
Bruce Cheadle
THE CANADIAN PRESS
OTTAWA?The Conservative government is spending more than five times as many taxpayer dollars on promoting its economic plan as it is on raising public awareness about the flu pandemic........
The TV spots are just the latest $4-million salvo in a $34-million media blitz trumpeting the Conservative's recession-fighting budget.
Meanwhile, public health officials are fretting over an onrushing fall flu season, the spread of the H1N1 virus and widespread public apathy about the need for vaccination.
Government officials didn't respond to a specific query from The Canadian Press last week on whether television ads were in the works to combat swine flu.
But a government spokesman said Sunday evening that television ads are to be launched Monday across the country to raise public awareness about H1N1.
e official said the government has planned for some time to launch the ad campaign.
The Public Health Agency of Canada says it has a total marketing budget of $6.5 million to inform Canadians about the H1N1 virus and how to avoid infection.
Some $4.5 million of that was spent on ads in newspapers, public transit ads and on the web that ran from April to August.
The health agency has committed another $2 million to radio spots that began airing last week, just as new swine flu outbreaks were being reported....