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Vet Rec . General practice veterinarians' attitudes towards avian influenza: A COM-B analysis of barriers to backyard poultry treatment

tetano

Editor, Senior Moderator
Vet Rec


. 2025 Dec 22.
doi: 10.1002/vetr.70173. Online ahead of print. General practice veterinarians' attitudes towards avian influenza: A COM-B analysis of barriers to backyard poultry treatment

Sol Elliott[SUP] 1 2 [/SUP], Sarah Jewitt[SUP] 3 [/SUP], Emma McClaughlin[SUP] 4 [/SUP], Matthew Smallman-Raynor[SUP] 3 [/SUP], Sioux Fisher[SUP] 3 [/SUP], Michael Clark[SUP] 5 [/SUP], Rachael Tarlinton[SUP] 5 [/SUP]



Affiliations
Abstract

Background: The recent expansion of highly pathogenic avian influenza (HPAI) H5N1 to non-avian species in the United States has intensified public health-related concerns. In Great Britain, low veterinarian confidence in seeing and treating birds creates potential barriers to HPAI diagnosis and reporting.
Methods: An online survey explored general practice (GP) veterinarians' confidence in and barriers to treating avian species and understanding HPAI control measures. The Capability, Opportunity, Motivation - Behaviour (COM-B) behaviour change model was used to identify barriers to treating birds and diagnosing HPAI.
Results: The survey generated 72 useable responses. Only 6% reported feeling fairly/very confident seeing birds, over 83% lacked confidence in ruling out HPAI as a differential diagnosis and 17.1% were unsure how to advise clients who suspected HPAI in their flocks.
Limitations: The survey required an internet connection and some technical literacy. The sample size is relatively small and may over-represent veterinarians who have more confidence with poultry.
Conclusions: GP veterinarians play critical roles in triaging, reporting and controlling HPAI. Behaviour change frameworks such as COM-B can facilitate the identification of interventions with the potential to address barriers to accurate HPAI diagnosis and reporting in Great Britain and beyond. However, these often require national-level rather than (or in addition to) individual-level action.

Keywords: COM‐B model; backyard poultry; general practice veterinarians; highly pathogenic avian influenza.

 
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