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Vaccine . Willingness to pay for influenza vaccination among the elderly in Vietnam: A triple-bounded dichotomous choice analysis of economic and b

tetano

Editor, Senior Moderator
Vaccine


. 2026 Jun 18:88:128852.
doi: 10.1016/j.vaccine.2026.128852. Online ahead of print.
Willingness to pay for influenza vaccination among the elderly in Vietnam: A triple-bounded dichotomous choice analysis of economic and behavioral determinants

Minh Huu Le[SUP] 1 [/SUP], Nhu Duong Tran[SUP] 2 [/SUP], Thi Thi Tho Nguyen[SUP] 2 [/SUP], Thi Trung Ngoc Phan[SUP] 1 [/SUP], Thi Tam Pham[SUP] 3 [/SUP], Nguyen Du Tran[SUP] 4 [/SUP]


Affiliations
Abstract

Background: Seasonal influenza causes significant morbidity among the elderly, yet vaccination remains an out-of-pocket expense in Vietnam. This study evaluated the willingness to pay (WTP) for influenza vaccination and its determinants among the elderly in Vietnam.
Methods: A community-based cross-sectional study was conducted in Can Tho City, Vietnam (N = 1486). We employed the Contingent Valuation Method with a Triple-Bounded Dichotomous Choice framework. Data were analyzed using multivariable logistic regression to identify predictors of WTP and interval regression to estimate the mean WTP and its monetary determinants.
Results: Overall, 54.9% of participants expressed a WTP, but only 28.9% were willing to cover the full market cost. The estimated mean WTP was 12.08 USD (95% CI: 11.66-12.50). Logistic regression revealed that vaccine hesitancy was the strongest predictor; non-hesitant individuals were 13.71 times more likely to express WTP (p < 0.001). Other significant predictors included high income (aOR = 2.22), medical recommendations (aOR = 1.80),and diabetes mellitus (aOR = 1.41). Interval regression showed that vaccine hesitancy "devalued" the vaccine by approximately 30%, with highly hesitant individuals willing to pay 4.12 USD less than those with low hesitancy. Conversely, media exposure increased the WTP amount by 1.10 USD. Most respondents (66.1%) identified the state budget as the preferred financial support source.
Conclusions: A significant affordability gap exists for influenza vaccination among the Vietnamese elderly. While financial subsidies are necessary to support low-income groups, they must be paired with communication strategies to reduce vaccine hesitancy. We recommend a subsidized co-payment model (minimum 4-5 USD subsidy per dose) and leveraging healthcare provider recommendations to enhance vaccine valuation and uptake.

Keywords: Elderly; Influenza vaccine; Triple-bounded dichotomous choice; Vaccine hesitancy; Vietnam; Willingness to pay.

 
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