Sally Furniss
Well-known member
Red Cross/Red Crescent Avian Flu Communication Campaigns - East & Southeast Asia
Main Communication Strategies
This initiative is premised on the conviction that equal access to simple and understandable messages should be available not only to people who can read or write but also to the more vulnerable communities living in the rural areas and workers in the poultry farms. Red Cross/Red Crescent believes that these people also have the right to know how to look after themselves and tell their families how to take measures to prevent and prepare for avian and human flu.
Printed information, education and communication materials: Branches of the Red Cross Society of China (RCSC) in Beijing, Sichuan and Anhui have produced printed pamphlets and booklets about the subject for distribution to the general public.
....HKRC youth and volunteers are distributing educational materials to the elderly and in schools.
...national public awareness campaign that will standardise key messages and materials for avian influenza throughout.
Face-to-face meetings/trainings:
..Indonesian Red Cross (Palang Merah Indonesia - PMI) ... organising vaccination of its board members, staff, and key volunteers, and stockpiling masks)
VNRC organised a national forum involving branch representatives from 15 provinces most affected by the avian flu outbreaks, as well as representatives of relevant government authorities, traditional healers and community leaders (who shared their local knowledge on avian influenza prevention).
Information and communication technologies
Singapore Red Cross Society developed and placed simple, key messages on avian influenza prevention on its website.
...sharing examples of the materials and lessons learned with sister societies on a webpage devoted to the issue on the Federation's intranet (Fednet).
Cruz Vermelha de Timor-Leste (CVTL) has included avian influenza prevention messages in their community-based first aid programmes.
DPRK Red Cross has integrated avian flu as one of the topics covered in the society's training modules on infectious diseases for household doctors
VNRC plans to integrate avian influenza prevention messages into the national society's general health education activities.
Drawing on the participation and commitment of volunteers is a key component of this initiative.
..For instance, the Myanmar Red Cross Society (MRCS) plans to provide training for a total of 8,100 Red Cross volunteers nationwide.
..Indonesian Red Cross (Palang Merah Indonesia - PMI) support monitoring of avian flu cases by reporting suspicious bird deaths to related departments for further coordination. ....(PMI estimates that, in the event of an epidemic, it could mobilise up to 56,000 volunteers to take action by providing information and first aid to the community.)
...Philippines National Red Cross plans to launch intensive public education activities in selected cities, mainly in economically poor neighbourhoods, by mobilising volunteers previously trained under other health emergency programmes like the Severe Acute Respiratory Syndrome (SARS) response.
...Lao Red Cross has created links with external non-governmental organisations such as the Academy for Educational Development (AED).
...Red Cross (currently represented by the Federation and American Red Cross) has been participating as a member of a United Nations (UN) subcommittee on collaborated avian flu communications strategies in China.
Main Communication Strategies
This initiative is premised on the conviction that equal access to simple and understandable messages should be available not only to people who can read or write but also to the more vulnerable communities living in the rural areas and workers in the poultry farms. Red Cross/Red Crescent believes that these people also have the right to know how to look after themselves and tell their families how to take measures to prevent and prepare for avian and human flu.
Printed information, education and communication materials: Branches of the Red Cross Society of China (RCSC) in Beijing, Sichuan and Anhui have produced printed pamphlets and booklets about the subject for distribution to the general public.
....HKRC youth and volunteers are distributing educational materials to the elderly and in schools.
...national public awareness campaign that will standardise key messages and materials for avian influenza throughout.
Face-to-face meetings/trainings:
..Indonesian Red Cross (Palang Merah Indonesia - PMI) ... organising vaccination of its board members, staff, and key volunteers, and stockpiling masks)
VNRC organised a national forum involving branch representatives from 15 provinces most affected by the avian flu outbreaks, as well as representatives of relevant government authorities, traditional healers and community leaders (who shared their local knowledge on avian influenza prevention).
Information and communication technologies
Singapore Red Cross Society developed and placed simple, key messages on avian influenza prevention on its website.
...sharing examples of the materials and lessons learned with sister societies on a webpage devoted to the issue on the Federation's intranet (Fednet).
Cruz Vermelha de Timor-Leste (CVTL) has included avian influenza prevention messages in their community-based first aid programmes.
DPRK Red Cross has integrated avian flu as one of the topics covered in the society's training modules on infectious diseases for household doctors
VNRC plans to integrate avian influenza prevention messages into the national society's general health education activities.
Drawing on the participation and commitment of volunteers is a key component of this initiative.
..For instance, the Myanmar Red Cross Society (MRCS) plans to provide training for a total of 8,100 Red Cross volunteers nationwide.
..Indonesian Red Cross (Palang Merah Indonesia - PMI) support monitoring of avian flu cases by reporting suspicious bird deaths to related departments for further coordination. ....(PMI estimates that, in the event of an epidemic, it could mobilise up to 56,000 volunteers to take action by providing information and first aid to the community.)
...Philippines National Red Cross plans to launch intensive public education activities in selected cities, mainly in economically poor neighbourhoods, by mobilising volunteers previously trained under other health emergency programmes like the Severe Acute Respiratory Syndrome (SARS) response.
...Lao Red Cross has created links with external non-governmental organisations such as the Academy for Educational Development (AED).
...Red Cross (currently represented by the Federation and American Red Cross) has been participating as a member of a United Nations (UN) subcommittee on collaborated avian flu communications strategies in China.
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