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Public Service Announcement

The question is.....

The question is.....

How much cash HHS is willing to pay to get the spot aired in prime time, or on local "bookend" programming adjacent to prime time.

PSAs are not worth much any more unless they are accompanies by a media buy. Lord knows HHS has enough cash to make that happen. It is also possible that they are distributing to state health departments so they can add their "bug" or tag line and they make the distribution and buy.

Let me see what I can find out.
Scott
 
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