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New EU guidance aims to help producers keep bird flu off farms

Commonground

Senior Moderator
[emphasis is mine]

Sep 18, 2025

MORE guidance for producers facing another winter of bird flu has come from the European Food Safety Authority (EFSA).

The Authority has joined forces with the European Commission to help producers, along with anyone coming into contact with farms, to safeguard poultry, animals and people from avian influenza.


See also: European egg industry faces low growth but rising costs as global market expands

To this end, EFSA has launched a #NoBirdFlu toolkit to coincide with the start of the migratory season in Europe. It summarises the key steps in keeping AI out of units, particularly on small and medium-sized farms.

As well as producers, it is aimed at workers, small flock holders, vets and farm visitors, and is available in English to those in the UK.

To get the message across, the toolkit includes a series of downloadable posters, to give visual reminders of key actions to integrate into daily routines.


Information campaign

There is a detailed infographic with guidance on hygiene, protective equipment, and movement control for producers, animals, tools, workers and visitors.

There are also simple stickers to keep awareness front-of-mind around the premises; and a ‘carousel’ of posts for social media for reaching out to farming communities and beyond.

By adopting these measures, producers will not only help to protect animal and public health, but also ensure food production stability, and minimize disruptions to trade, claims EFSA.

“The launch of #NoBirdFlu highlights how preparedness today can prevent crises tomorrow,” said Nikolaus Kriz, EFSA’s executive director.

Scientific advice

“By working together we can protect our animals, secure food systems,and build resilience against future health threats. EFSA is committed to provide the scientific advice needed to keep bird flu out of European farms,” he said.

“With winter approaching, and the threat of avian influenza rising, everyone must play their part in preventing new outbreaks,” added Claire Bury, deputy head for food sustainability at the European Commission.

“Simple precautions can make a real difference in reducing the spread of this serious disease. This campaign provides practical guidance to help protect flocks and safeguard Europe’s poultry sector.”

Risk perception research

As a further step, the European Commission has requested that EFSA conducts research into the level of risk perception among producers, veterinarians, and farm workers, to understand how best to tailor future bird flu awareness campaigns.

The resulting data will underpin a broader EU-wide initiative planned for 2026, designed to strengthen preparedness against avian influenza, and help reduce the risk of future pandemics.

The toolkit has been translated into all EU languages. Download here

https://poultry.network/new-eu-guidance-aims-to-help-producers-keep-bird-flu-off-farms/
 
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