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Facebook - "Supporting Public Health Experts’ Vaccine Efforts" - "new global policy that prohibits ads discouraging people from getting vaccinated" -

sharon sanders

Editor-in-Chief & President
Facebook

Supporting Public Health Experts’ Vaccine Efforts

October 13, 2020

By Kang-Xing Jin, Head of Health, and Rob Leathern, Director of Product Management

The COVID-19 pandemic has highlighted the importance of preventive health behaviors. While public health experts agree that we won’t have an approved and widely available COVID-19 vaccine for some time, there are steps that people can take to stay healthy and safe. That includes getting the seasonal flu vaccine. So today we’re announcing new steps as part of our continued work to help support vaccine efforts. These include:
  • Launching a new flu vaccine information campaign on Facebook, including new product features that provide additional vaccine-related content
  • Rejecting ads globally that discourage people from getting a vaccine
  • Working with global health partners on campaigns to increase immunization rates
“Vaccines have always been a global priority for UNICEF, and will be even more so as the world continues to battle COVID-19. Building demand for vaccination in communities worldwide is key to saving lives. Our collaboration with Facebook is part of our efforts to address vaccine misinformation and share resonant and reassuring information on vaccination.”

– Diane Summers, Senior Advisor, Vaccine Acceptance & Demand, UNICEF​

Helping People Get Their Flu Shot


Public health officials recommend that most people get a flu shot every year. This year, they think it is especially important to minimize the risk of concurrent flu and COVID-19. To help, we’ll be directing people to general information about the flu vaccine and how to get it, including the nearest location to get the vaccine in the US using our Preventive Health Tool. We’ll also be including sharable flu vaccine reminders and resources from health authorities in News Feed and within the COVID-19 Information Center. We’re starting this campaign in the US this week, and we’ll expand it to more countries and add new features in the coming weeks.


Prohibiting Ads That Discourage Vaccines


Today, we’re launching a new global policy that prohibits ads discouraging people from getting vaccinated. We don’t want these ads on our platform.


more...

https://about.fb.com/news/2020/10/supporting-public-health-experts-vaccine-efforts/
 
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