tetano
Editor, Senior Moderator
Health Commun. 2017 Oct 20:1-10. doi: 10.1080/10410236.2017.1384353. [Epub ahead of print]
[h=1]Effects of Message Framing on Influenza Vaccination: Understanding the Role of Risk Disclosure, Perceived Vaccine Efficacy, and Felt Ambivalence.[/h] Kim S[SUP]1[/SUP], Pjesivac I[SUP]1[/SUP], Jin Y[SUP]1[/SUP].
[h=3]Author information[/h]
[h=3]Abstract[/h] The current study examined the effects of framing in promotional health messages on intention to vaccinate against seasonal influenza virus. The findings of an experimental study (N = 86) indicated that exposure to both benefits and side effects of vaccination (gain-framed with risk disclosure message) led to lower intention to receive the flu vaccine. This relationship was mediated by both perceived vaccine efficacy and felt ambivalence in a serial order, revealing the underlying psychological mechanisms important for understanding health-related behaviors. Theoretical implications of constructing sub-framed messages are discussed and the concept of second-order framing is introduced.
[h=4]KEYWORDS:[/h] Message framing; felt ambivalence; influenza vaccination; perceived vaccine efficacy; risk disclosure
PMID: 29053369 DOI: 10.1080/10410236.2017.1384353
[h=1]Effects of Message Framing on Influenza Vaccination: Understanding the Role of Risk Disclosure, Perceived Vaccine Efficacy, and Felt Ambivalence.[/h] Kim S[SUP]1[/SUP], Pjesivac I[SUP]1[/SUP], Jin Y[SUP]1[/SUP].
[h=3]Author information[/h]
[h=3]Abstract[/h] The current study examined the effects of framing in promotional health messages on intention to vaccinate against seasonal influenza virus. The findings of an experimental study (N = 86) indicated that exposure to both benefits and side effects of vaccination (gain-framed with risk disclosure message) led to lower intention to receive the flu vaccine. This relationship was mediated by both perceived vaccine efficacy and felt ambivalence in a serial order, revealing the underlying psychological mechanisms important for understanding health-related behaviors. Theoretical implications of constructing sub-framed messages are discussed and the concept of second-order framing is introduced.
[h=4]KEYWORDS:[/h] Message framing; felt ambivalence; influenza vaccination; perceived vaccine efficacy; risk disclosure
PMID: 29053369 DOI: 10.1080/10410236.2017.1384353