Re: China employs two million microblog monitors state media say
Translation Google
Internet public opinion analyst into officially recognized professional practitioners of 2,000,000
October 3, 2013 09:15:48 Source: Beijing News
October 14 to October 18, People initial public opinion monitoring room will hold public opinion analyst training, training methods, including public opinion analysis and assessment, crisis management and response to public opinion, etc. 8 courses.
Successful candidates will receive a network public opinion analyst identification and practitioners credentials.
Collect views and attitudes of Internet users, organized into reports submitted to the decision-makers, this is the "network public opinion analyst." At present, about 200 million people engaged in this profession.
According to reports, these people are distributed in the party propaganda department, portals, commercial companies and other institutions. Recently, the Ministry of Human Resources and Social Employment Training Technical Instruction Center and People jointly launched "network public opinion analyst vocational training programs." "Network public opinion analyst" has become an officially recognized profession.
Practitioners believe, institutions dispose of public opinion, should not hide, do not evade, do not shield, identify problems and to solve the problem.
Tang Xiaotao work less than half a day sitting in front of the computer, in a software, enter the keyword set by the customer, monitoring and customer-related negative public opinion, and download, reporting to the customer.
People learn just a single public opinion monitoring room is Deputy Secretary-General, the public opinion monitoring software they use more advanced, the background there are thousands of processors, but also to monitor the foreign site information.
Henan county Network Information Center Director Yan Ming (pseudonym), then do those monitoring software, they go to work early in the morning sector who, in the Baidu Post Bar, End of the World, microblogging sites such as the county's name stamped on their own to see if users report problems , finishing, all to the county leadership.
Their work and public opinion about. The so-called public opinion, is a comprehensive reflection of public opinion.
Birth background
Microblogging boost, surging public opinion
Network public opinion division, have called them "network agents." Tang Xiaotao that this is completely misreading. They work mainly relies on a software platform, grab network information. For example, enter the customer's company name, the software will display, and the company all relevant information, comments.
This information, comments if distributed in the "Post Bar", "micro-blog", "news portal", "video", the software will be classified statistics, sorting, and can manufacture a histogram, line charts and so on.
Tang Xiaotao software also used to track a specific public opinion, such as input H7N9, the software will be in accordance with relevant thread, forwarding volume integral, if the set of 100 points, 40 points when the chart, the system will alert, to draw attention to the development of public opinion.
Tang Xiaotao University of Reading is the aquatic profession, in 2011, he began an internship at the site contact with the network of public opinion services.
People's Network public opinion monitoring room Deputy Secretary-General Shan learn just memories, in fact, in 2007, the Internet as a platform for independent public opinion began to be concerned about. That occurred in brick kilns and tiger incident, netizens opinions boil.
Subsequently, the emergence of network public opinion analyst, responsible for collecting network of public opinion, which was mainly used Baidu, Google and other search engines.
2010, the situation changed. That year is called "microblogging first year." Microblogging allows users opinions, views, geometric-shaped, high-speed transmission. A person with any one of the intervals between strangers does not exceed six people, sometimes no more than three.
"Simply relying on search engines have been unable to understand public opinion." Public Opinion Monitoring and Analysis Center Xinhua paragraph tournament director, said the people, the network of public opinion have an online network communication, line of traditional media, interactive features, all-round, three-dimensional spread of the local government or enterprise seems lack of experience.
Public opinion monitoring software came into being. It can crawl microblogging, paste it, video and other various forms of network public opinion, as long as there will be crawled.
NetEase Department analyst Liu red electricity supplier had followed Professor An Haizhong China University of Geosciences, making monitoring of network information model system. She said that the monitoring network information using a "web crawler" technology, with this technology the whole network to search for a "keyword" is very simple.
General public opinion monitoring software, the package price from 50,000 yuan to several hundred thousand dollars. Tang Xiaotao software used by the company, worth more than 300 million.
Institutional response
Establish mechanisms for public opinion judged
Tang Xiaotao company also received some government list, and even government leaders for someone to collect the relevant network public opinion. After finishing the report of the division of public opinion, a slow connection, users point of view, we are asking for.
According to the Central province portals person in charge, starting in 2008, Network Information Center, the government asked them to collect daily local public opinion, and then by the Information Center reported to the local daily "number one."
Government sector has become an important consumer network monitoring public opinion, many government departments set up its own network public opinion monitoring room, and a corresponding preparation.
"2010 China Crisis Management Annual Report" that, when many local Party Committee Propaganda Department, the local government emergency office and some medium-sized enterprises have established a system of public opinion judged and consultation mechanisms.
Henan county Network Information Center Director Yan Ming said that their department was established in 2007, owned by the county propaganda department tubes. Center has four or five people, some search public opinion, part of the Office Web site.
Yan Ming often received marketing advertising network monitoring software, the trial found, or hand-search firm, "no missing piece of information."
They will set the name of the county as a keyword, a day with "Baidu" and "Google" and search for positive and negative network information.
Yan Director said that they county party secretary, county no special requirements on public opinion, public opinion involving the county's network must be reported. Including, as users do not reflect the relevant departments, city management shortcomings, irregularities grassroots cadres, violating the interests of other people.
Reported in the form of three types, weekly weekly, daily text messages reported daily written report.
The Director introduced, their department every day to public opinion, sent to him on the phone, he then choose some, compiled a good message, sent to county leaders. Sometimes the complexity of public opinion, SMS do not know, he would print out the complete information, to the leadership.
Weekly is a weekly Sunday afternoon, will occur within a week of network public opinion print it out, put in work on Monday morning a secretary desk. "Weekly generally more than 20 pages, but also have a positive message."
Current problems
"Either talk nonsense, or do not say."
Tang Xiaotao monitoring network of public opinion, it will issue a report in a treatment program suggestions. "We basically do not intervene in public opinion process, how to deal with the customer's discretion."
Tang Xiaotao found that public opinion division of the proposal are not usually pay attention. Many government agencies have not learned proper disposal of public opinion.
H7N9 bird flu occurred this year. Tang Xiaotao They found the thread posted online showing signs of public opinion "to the warning stage." They reported, the provincial leaders believe that further development of this public opinion continues, bad influence, and decided to try to downplay the media later.
Tang Xiaotao think we should let the public has a right to know more, will avoid panic, rather than to suppress public opinion.
Tang Xiaotao said that many government agencies in the face of public opinion when either "nonsense, nonsense", and finally questioned by friends, leaving public opinion is growing; either silent, all refused to respond.
Example, last year, "Yuan powerful event," said Tang Xiaotao face interview with reporters, many officials do not know how to deal with, some officials come out and say it like a regular response.
He cedar is a network in Tianjin, public opinion analyst. He said, the year before the event to grab salt handling of public opinion is a big mistake. "The people on this discussion too much, resulting in a great amount of propagation. Should advance warning, advance through his official account to explain his position to avoid a crisis."
A government department responsible for monitoring public opinion, propaganda officials told reporters that they would only organize public opinion report on the disposition of public opinion is not right to make recommendations, they are sometimes considered bad leadership disposal methods.
Some claim that the industry can eliminate the negative public opinion of the whole network non-professional opinion analyst. These companies claim that the whole network can be monitored 24 hours a negative message, and then delete the first time.
However, the network information dissemination is very complex, often delete a post, there are many other websites reproduced, delete victorious deletion. Meanwhile, the poster see someone delete posts, will continue to be sent, deleted posts to spend a lot of money, but the effect is minimal.
Industry sources say that in the past the network name of public opinion, public relations firm disposition banner, guide customers delete posts. September 9, two high judicial interpretation issued, charging is also a violation delete posts, from this perspective, the Internet is growing delete posts need to take the risk.
Proper countermeasures
"Case of problems, do not shy away."
"What we do is to give our customers never delete posts." Public Opinion Monitoring and Analysis Center Director Xinhua paragraph race comes plight of the industry in China, said that public opinion should be properly teacher to guide public opinion.
According to a news portal backed by public opinion analysis has revealed, there is no lack of cooperation with their central ministries, some time ago, the online unit of subordinate units exposed leaders, public funds to travel abroad with his wife. Faced with this public opinion, they issued a detailed disposal plan, proposal, quickly publish the truth, and ordered that the "number one" to resign to defuse the negative image of the Department. Subsequently, in accordance with their recommendations, this news was quickly subsided.
Henan county network center Yan Ming also endorsed this approach.
He believes that the principle of disposal of public opinion, do not conceal evaded shield, identify problems and to solve the problem.
Local police beating incident had occurred, they will be reported to the leaders of public opinion, then the event has been fired very hot on the Internet.
County leaders made four consecutive treatment program. The first day of issue, responded that the county be suspended investigation on someone's police, and then sent four news release, the last one is the final disposition results can be verified, will someone's police expulsion.
Neg
ative voices on the network immediately subsided.
"Even with the adverse effects of the Internet public opinion, produce a sensational effect, as long as the place is not partial to, we will no longer hype." The network center director said.
For online false information, the local approach is timely feedback.
Some time ago, someone online reflect illegal housing, covers an area of 140 acres, the township party secretary and sent to several hundred thousand dollars. But after an investigation is not true, but an area of 400 square meters.
This public opinion came out, their disposal solution is, the network center staff to the scene to take pictures all the pictures down, the basic situation, deal with notices inform all illegally built punished according to Qi, photographed and passed to friends, immediately understand the truth.
People's Network public opinion monitoring room Deputy Secretary-General Shan learn just that all levels of government propaganda departments are most in need of public opinion analysis training, "the government must manage the Internet, you must first understand the internet."
Xinhua also held once a month training network public opinion between government and enterprises, mainly for the party and government leaders and corporate executives. Paragraph race people, saying, "This is a continuous improvement process of popularization." (Reporter intern Xu Europe Airlines Tu heavy dew in Beijing)
http://news.xinhuanet.com/zgjx/2013-10/03/c_132769821.htm
