Pathfinder
Editor, Senior Moderator
BP Buys Oil Spill Online Search Terms
Updated: Saturday, 05 Jun 2010, 4:19 PM EDT
Published : Saturday, 05 Jun 2010, 4:19 PM EDT(NewsCore) - A BP spokesman confirmed that the company bought search terms related to oil spill in order to direct internet users to the company?s own information about cleanup efforts in the Gulf of Mexico, ABC News reported Saturday.
If users type ?oil spill? into search engines such as Google, Yahoo! or Bing, the sponsored link at the top of the page directs readers to a BP site with pictures, videos and news releases dedicated to providing the company?s view of the cleanup efforts.
BP may be the first to take this approach. Kevin Ryan, the CEO of California-based Motivity Marketing, told ABC that no other company struggling with public support has tried a similar internet plan.
While the idea may be considered a slick marketing and brand management move by BP, some are not satisfied with the speed BP has been working to fix the well and are taking issue with money spent on public relations campaigns.
"Our people deserve to be fully compensated for their losses," Louisiana Gov. Bobby Jindal said in a news release recently. "Instead of BP shelling out $50 million on an ad campaign that promises to do good work in responding to this spill, BP should just focus on actually doing a good job and spend the $50 million on assistance to our people, our industries and our communities that are suffering as a result of this ongoing spill."
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http://www.myfoxatlanta.com/dpps/ne...nline-search-terms-dpgonc-km-20100605_7933721
Updated: Saturday, 05 Jun 2010, 4:19 PM EDT
Published : Saturday, 05 Jun 2010, 4:19 PM EDT(NewsCore) - A BP spokesman confirmed that the company bought search terms related to oil spill in order to direct internet users to the company?s own information about cleanup efforts in the Gulf of Mexico, ABC News reported Saturday.
If users type ?oil spill? into search engines such as Google, Yahoo! or Bing, the sponsored link at the top of the page directs readers to a BP site with pictures, videos and news releases dedicated to providing the company?s view of the cleanup efforts.
BP may be the first to take this approach. Kevin Ryan, the CEO of California-based Motivity Marketing, told ABC that no other company struggling with public support has tried a similar internet plan.
While the idea may be considered a slick marketing and brand management move by BP, some are not satisfied with the speed BP has been working to fix the well and are taking issue with money spent on public relations campaigns.
"Our people deserve to be fully compensated for their losses," Louisiana Gov. Bobby Jindal said in a news release recently. "Instead of BP shelling out $50 million on an ad campaign that promises to do good work in responding to this spill, BP should just focus on actually doing a good job and spend the $50 million on assistance to our people, our industries and our communities that are suffering as a result of this ongoing spill."
.../
http://www.myfoxatlanta.com/dpps/ne...nline-search-terms-dpgonc-km-20100605_7933721
