. . .
Horgan:
I?ve been reading some scary stories about the Ebola epidemic lately, such as one by journalist Laurie Garrett headlined, ?You Are Not Nearly Scared Enough About Ebola.? Should people be scared?
MacPhail: I think what Laurie Garrett is saying about the public health infrastructure is true. That?s what we should be frightened of ? the chronic inequality in the global healthcare system.
Ebola is a terrible disease. It is more terrible in countries without basic supplies. But I don?t think that fanning the flames of Ebola fears are going to solve those problems. We should be more worried that the basic infrastructure isn?t there. I?m more frightened of MERS, for instance, than I am of Ebola. Ebola cases might trickle into the U.S. or other cities. But those cases are not likely to lead to any additional spread. . . .
Horgan:
Is there a downside to exaggerated reports about infectious diseases?
MacPhail:
I think so, yes. I think that when you hype up fears around a single disease agent like Ebola, or MERS or SARS for that matter, you run the risk of masking the true threats to health ? which have more to do with how prepared we are to handle ANY outbreak of infectious disease than with any single infectious disease agent. Take bird flu, as just one example. For years, we?ve been preparing for an outbreak of a deadly strain of influenza. All this money has poured into surveillance systems (which is probably good) and planning. But in our myopia about flu, what did we miss?
In preparing for a deadly outbreak of a highly infectious disease agent, did we adequately prepare to deal with something like the spread of dengue fever or Chikungunya ? both of which are nasty viruses spread by mosquitoes and are making slow but sure advances here in the U.S.? I?m a fan of making people aware of the dangers, but
I?m not sure I see how exaggerating the dangers of someone in the U.S. contracting Ebola is going to help us.
Not to be too crass, but there?s always money to be made in fear mongering. I?m sure the click-thru rates go up for a story with a bold title about Ebola.
Horgan:
Your bachelor?s degree was in journalism. Do you have any advice for journalists and other communicators reporting on outbreaks of diseases like Ebola?
MacPhail: I think it?s easy to get caught up in the drama of outbreaks. Ebola is a dramatic virus ? the havoc it creates is real and the effects it can have on the body are truly horrific. It?s hard, as a journalist, not to focus on those aspects of an outbreak.
Ebola is like all our worst nightmares coming true. But as journalists, we need to take a step back and analyze the bigger picture.
Something like Ebola takes the old adage ?If it bleeds, it leads? to a whole new level. . . .
Horgan:
What kind of job are the media doing reporting on Ebola?
MacPhail: Not a great one overall. But I think it depends on the outlet and the individuals assigned to the task. Clearly we didn?t need live-streaming of the ambulance carrying the two U.S. patients to Emory. That was taking ?sensationalism? to new heights.
The other glaring problem I?ve noticed is how people have been reporting on African ?culture? in relationship to this outbreak. Burial practices, wild meat consumption, and local reactions to quarantine and isolation have all been described as ?cultural? problems that promote the spread of Ebola. As an anthropologist, I think that journalists should be careful when they use ?culture? as a rationale. Culture is not an explanation. It?s something that needs further examination. Culture should not be a cudgel used to blame the victims of Ebola for their own suffering. I?m thinking, in specific, of that horrible and racist
Newsweek cover (Aug. 29), blaming the consumption of bushmeat for the spread of Ebola. (The best rebuttal to this was in the
Washington Post.) That
Newsweek story, in my opinion, is just really bad journalism. Where were their facts, statistics, evidence?
Sadly, I think that Ebola has created another venue for Western journalists to promote Africa as a ?backwards? or ?dirty? and diseased place ? and not only is that not true, that type of racist rhetoric doesn?t do anyone any good. As journalists, we need to do better than this. . . .