tetano
Editor, Senior Moderator
Psychol Sci. 2017 May 1:956797617702501. doi: 10.1177/0956797617702501. [Epub ahead of print]
[h=1]Should Governments Invest More in Nudging?[/h] Benartzi S[SUP]1[/SUP], Beshears J[SUP]2[/SUP], Milkman KL[SUP]3[/SUP], Sunstein CR[SUP]4[/SUP], Thaler RH[SUP]5[/SUP], Shankar M[SUP]6[/SUP], Tucker-Ray W[SUP]7[/SUP], Congdon WJ[SUP]7[/SUP], Galing S[SUP]8[/SUP].
[h=3]Author information[/h]
[h=3]Abstract[/h] Governments are increasingly adopting behavioral science techniques for changing individual behavior in pursuit of policy objectives. The types of "nudge" interventions that governments are now adopting alter people's decisions without coercion or significant changes to economic incentives. We calculated ratios of impact to cost for nudge interventions and for traditional policy tools, such as tax incentives and other financial inducements, and we found that nudge interventions often compare favorably with traditional interventions. We conclude that nudging is a valuable approach that should be used more often in conjunction with traditional policies, but more calculations are needed to determine the relative effectiveness of nudging.
[h=4]KEYWORDS:[/h] behavioral economics; behavioral science; choice architecture; college enrollment; education; electricity usage; energy; flu shot; influenza vaccination; nudge; nudge unit; open materials; pension plan; preventive health; savings
PMID: 28581899 DOI: 10.1177/0956797617702501
[h=1]Should Governments Invest More in Nudging?[/h] Benartzi S[SUP]1[/SUP], Beshears J[SUP]2[/SUP], Milkman KL[SUP]3[/SUP], Sunstein CR[SUP]4[/SUP], Thaler RH[SUP]5[/SUP], Shankar M[SUP]6[/SUP], Tucker-Ray W[SUP]7[/SUP], Congdon WJ[SUP]7[/SUP], Galing S[SUP]8[/SUP].
[h=3]Author information[/h]
[h=3]Abstract[/h] Governments are increasingly adopting behavioral science techniques for changing individual behavior in pursuit of policy objectives. The types of "nudge" interventions that governments are now adopting alter people's decisions without coercion or significant changes to economic incentives. We calculated ratios of impact to cost for nudge interventions and for traditional policy tools, such as tax incentives and other financial inducements, and we found that nudge interventions often compare favorably with traditional interventions. We conclude that nudging is a valuable approach that should be used more often in conjunction with traditional policies, but more calculations are needed to determine the relative effectiveness of nudging.
[h=4]KEYWORDS:[/h] behavioral economics; behavioral science; choice architecture; college enrollment; education; electricity usage; energy; flu shot; influenza vaccination; nudge; nudge unit; open materials; pension plan; preventive health; savings
PMID: 28581899 DOI: 10.1177/0956797617702501