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Emerg Infect Dis. 2017 Apr;23(4):706-708. doi: 10.3201/eid2304.161600.
Discussion of Average versus Extreme Case Severity in Pandemic Risk Communications.
Zikmund-Fisher BJ, Scherer AM, Knaus M, Das E, Fagerlin A.
Abstract
To investigate determinants of the public's perceptions of disease threat, in 2015 we conducted a randomized survey experiment in the Netherlands. Adults who read a mock news article describing average +or extreme outcomes from a hypothetical influenza pandemic were more influenced by average than by extreme case information. Presenting both types of information simultaneously appeared counterproductive.
KEYWORDS:
health education; influenza; pandemic; risk communication; surveys; the Netherlands; viruses
PMID: 28322691 DOI: 10.3201/eid2304.161600
Free full text
Discussion of Average versus Extreme Case Severity in Pandemic Risk Communications.
Zikmund-Fisher BJ, Scherer AM, Knaus M, Das E, Fagerlin A.
Abstract
To investigate determinants of the public's perceptions of disease threat, in 2015 we conducted a randomized survey experiment in the Netherlands. Adults who read a mock news article describing average +or extreme outcomes from a hypothetical influenza pandemic were more influenced by average than by extreme case information. Presenting both types of information simultaneously appeared counterproductive.
KEYWORDS:
health education; influenza; pandemic; risk communication; surveys; the Netherlands; viruses
PMID: 28322691 DOI: 10.3201/eid2304.161600
Free full text