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​​​​​​​The World Organisation for Animal Health launches its refreshed brand identity (May 28, 2022)

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  • ​​​​​​​The World Organisation for Animal Health launches its refreshed brand identity (May 28, 2022)

    Press Release

    The World Organisation for Animal Health launches its refreshed brand identity

    Published on 28 May 2022

    The global authority on animal health unveils its new narrative, identity and logo, providing more clarity to its critical mandate.

    Since 1924, the World Organisation for Animal Health (WOAH; founded as Office International des Épizooties) has been at the forefront of tackling animal health challenges alongside its 182 Members worldwide. The Organisation works across borders to improve animal health and welfare globally, creating a safer future with its vast expertise, particularly in setting International Standards.

    From today, the Organisation previously known as the OIE is revealing a new brand image, as well as furthering the use of its full name, World Organisation for Animal Health, with the matching acronym WOAH (OMSA in French and Spanish).

    As the interdependence of animal health systems with human health, livelihoods and ecosystems has never been more apparent, the rebrand comes at a crucial moment. The impacts of disease outbreaks have become more important and highly publicised. The need for international coordination and mobilisation is clear, not only to those working in the global health sector, but also increasingly to policymakers and the general public.

    To continue carrying out its mandate effectively, WOAH endeavours to further increase awareness of its thematic work, expertise and unique positioning by actively advocating for global animal health and welfare issues and providing science-based solutions. Collaboration is the key to achieving these goals, which is why WOAH strives to foster solidarity among all its Members, and create substantial networks of expertise with easy access to knowledge and data.

    By improving animal health globally, livelihoods are transformed, economies are boosted, and the world becomes a safer, healthier place. WOAH seeks to be a leader in building a more sustainable world, one that fully embraces the interdependence of health systems.

    Because animal health is essential to our future.

    "Safety and security don't just happen, they are the result of collective consensus and public investment. We owe our children, the most vulnerable citizens in our society, a life free of violence and fear."
    -Nelson Mandela