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28 Jan, 2011, 01.22PM IST,PTI
World 'faces chocolate drought in 2014'
LONDON: The world is facing a chocolate drought ", according to an expert, whose warning is prompted by fears that the globe's sustainable cocoa supplies could be exhausted by 2014...
Savour that chocolate while you can still afford it
JESSICA LEEDER
GLOBAL FOOD REPORTER? From Saturday's Globe and Mail
Published Friday, Feb. 11, 2011 7:01PM EST
Last updated Saturday, Feb. 12, 2011 3:09PM EST
In the not-too-distant future, chocolate will become a rarefied luxury, as expensive as caviar.
John Mason, a Canadian expert on cocoa, first made this prophesy six years ago from his base in West Africa, the epicentre of production. He was confident enough to repeat it, over and over, to the directors of the biggest chocolate companies in the world.
?Sometimes they were rude. Sometimes they were polite,? he said. ?Behind me, they were sort of snickering.?
Today they treat him like a guru. An influential set of senior industry heavyweights flew to Ghana last week to hear him speak; the talk ended with an unprecedented agreement between industry competitors and the government to establish a working group that will map out a sustainable future. It is the first such agreement of its kind in the cocoa world...
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World 'faces chocolate drought in 2014'
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