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China - Pilot program to encourage consumers to choose frozen chickens over live chickens is a failure - Guangzhou, Guangdong province

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  • China - Pilot program to encourage consumers to choose frozen chickens over live chickens is a failure - Guangzhou, Guangdong province

    machine translation

    No bird flu infected chilled for several months during the pilot Guangzhou deserted business
    Source: Jinyang | 2014-09-20 07:57:57 | Author: Zhang Liang
      There are ten days to promote the city of Guangzhou plans chilled in October, the four pilot areas Pilot four and a half months the situation in the end how? Express reporter recently visited with two weeks to more than a dozen major markets pilot area, on-site investigation market sales, the public's assessment, the stall views, walking ghost case, the epidemic changes, found that "chilled" This takes enormous human and material resources to promote the brand to push the more difficult it is.


      According to data released by the beginning of the pilot, the pilot at the beginning of the city's daily sales up to 4000, but since then no announcement over the relevant data. Reporter survey found that the pilot less than a month, chilled sales began declining rapidly, even if officials have repeatedly urged the public not to use the service of "chicken", "private sold chicken" situation is still complex plays into pieces. Especially after the "worst Dragon Boat Festival," the vast majority of the pilot area chicken chicken stalls are sold, from the "cabinet bootleg" into "public hawking." This shift and chilled price difference, people buy live chickens chicken strong will, no live poultry bird flu outbreak area, stalls high operating costs, cross selling live chickens and chicken ghost walk five major factors have a direct relationship. According Liede Meat Market, Meat Market section of Yongsheng stall introduced them from getting goods with a chilled suppliers, vendors complain that sales last month in the city just over 100 days only (non-holiday), less than a past stalls selling live chickens daily sales.

      Reporter survey found that many markets have chicken stalls owners to switch, closure situation vacant. Most respondents continue to support the city and sold chickens, as well as respondents to the ban on selling live chickens policies do not understand: "Even the weather is colder (bird flu low-prone) of Shanghai, are open from May to sell live chickens Why so hot but also engage in annual Guangzhou forbidden to sell? "

      However, with the public-depth understanding of avian flu on poultry stalls in the market to upgrade or get a lot of the respondents affirmed. "Not in the market to feed the chickens, no chicken and lots of chicken feathers, will be greatly reduced chance of infection, so the current default and sold the chicken is the most effective way possible."

      Survey

      1

      Market sales:

      Chilled sales accounted for less than one percent

      Reporters visited a dozen markets, new markets Dongchuan only chilled sales of live poultry stalls stalls can close one percent of total sales (total has dropped), the other more than ten markets are less than one percent Many stalls are no longer sold chilled. Xihua Road, a stall, said: "Pilot two weeks no longer marketable, Fangcun, Haizhu have to sell live chickens, chicken ghost walk everywhere outside, waiting to see stalls that flies do not lose money even chicken sold. can not afford to pay rent. "

      Reporters visited 31 chicken stalls, chilled sales without a day over 10, most just carry one or two make it look, check payable, sales of less than two days have 17 stalls. "When Richard Yan put in the refrigerator, throw away expired, when Richard lax on sub-side chopped sell."

      Over chicken stall, said after June the city are selling poorly, suppliers also difficult. Liede a market stall owners told reporters: "The next stall is chilled logistics providers plate under intend to do store the results of his recent daily sales this month in Guangzhou only full hundred only, less than I used to sell live. Japanese sales of chicken. they certainly refuse to lose money settled it! "and many stall reflected in the market," No. One chicken "has been operating for many years, but now is not chilled to the ten-day sales. Even if the city really did sell only chilled, the result is that more people buy or do not buy less chicken to eat, change others such as cooked chicken or other high-protein foods, or patronize restaurants, restaurants, fast food shops.

      2

      The public's assessment:

      Expensive and unpalatable not want to buy a second time

      Chilled to promote key public acceptance. The survey interviewed a random one hundred people to buy food, for the most chilled assessment is "expensive and unpalatable", repeat only two people, and they are outsiders, ready to buy chilled chicken fried peppers. "I only bought one, the results of steam out of a bunch of water, chicken was not any taste, the family said they do not buy! Now there are so many places to sell live chickens, did not see who is infected with bird flu. Strong push chilled is simply a waste of resources, why? "

      Price remains high, is another important factor people refuse to buy. One loves to eat Tiannong Fung Fung citizens bluntly: "The same is Fung Fung chicken, chilled chickens than the least expensive 8 yuan per kilogram, but also unpalatable I will buy chilled silly! . "It is understood that due to the chilled after processing, cold chain distribution, not only higher costs, but also from the processing of farm products become commodities, to pay the high value-added tax, the cost of untold advantages compared with gross chicken.

      Reporters at the scene were interviewed one hundred people, most will continue to support the city's Meat Market and sold chickens. Many people said that if the city can only sell chilled, it may use the service to go ghost.

      3

      Stall comments:

      Learning Shanghai Mode Isolation sell live chickens

      "I've raised three wage earners still have money to promote chilled, old customers almost discreditable I'm going Xiancun August 15 market stalls someone else to kill chickens! But 4000 yuan subsidy now did not get. "she said Tuesday from the chilled beam Liede market only sigh. Proprietress of the stall next to the spot freak, "You know that I went into a deficit one, the market is still forced me to purchase. Contract expires I will not do it!" Dongchuan a new market stall owners told reporters that she did a dozen years, the Dragon Boat Festival this year is the worst sales less than in the past twentieth. "A lot of people think it did not sell chicken, do not come up, and it gets the whole market business is bad."

      "I am a pilot stalls fast five months, normally sold whole only one! Expire only other sub-side chopped lost or sold." Zhujiangxincheng six treasure certain market stall owners said the high-end crowd for chilled less cold, preferring to go further afield to buy chickens or chicken. "If you do not learn Shanghai mode, expire at the end I would not have done."

      Reporter recently visited a lot of Meat Market, has twelve chicken stalls vacant.

      32 respondents support the use of live poultry stall "Shanghai model" retail market selling chickens isolation. It is understood that the Shanghai 2013 began to promote chilled, in January this year ban selling live chickens, to May has returned to the market to sell live poultry isolation. According to the climate characteristics of the spread of bird flu, seasonal allowed to sell live chickens. In addition to looking to adopt Shanghai mode, the respondents also strongly demand market stall full year sold chickens, chickens tested and implemented by the wholesale slaughter chicken market.

      4

      Tour trafficking cases:

      Daily sales oversold four months chilled

      Visits, many reflect market stall traders surrounded tour (walking ghost) selling chickens, Yuexiu District, Liwan District, Tianhe District have. According to stall introduction, August 15 Sherwood Road market in selling live poultry, off the court have, "Mid-day sold more than 200, more than the next four months to sell chilled chicken stalls total sales. Nene had to go early in the morning near the street Lane ghost sell live chickens every day, and soon sold out. " And Liede ghost walk around the main market day on Saturday appeared, usually not every day, in addition to nearby villages also have to sell. Triangle City Meat Market across the bridge morning Yongsheng also sell live chickens.

      5

      Epidemic changes:

      No one pilot period of avian influenza

      South China Agricultural University, chief expert of Animal Science BI Ying Zuo said that from May this year, the pilot so far, the city no one infected with avian influenza. But inside, also includes all other direct buy live chickens no pilot area of ​​Guangzhou, which is difficult because of bird flu infection in hot weather, November - April next year is a good season. Many people across the pilot area has been used to buy live chickens, we can say bird flu in the summer and autumn in Guangzhou for many people, it has no sense of threat, not even a sense of presence.

      For chilled promotion, surveyed one hundred people on the stalls most support is to upgrade and improve the environment, eliminate sources of pollution. Nearly half of the respondents supported a ban on open-field slaughter, said winter can accept only chicken and chilled sales.

    zhttp://news.21cn.com/hot/gd/a/2014/0920/07/28261654.shtml
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